Upward trend in the battery market: manufacturers of Dell Latitude d620 battery and accumulators can be recorded steady growth. After several months of this segment is currently weaker arrived back at the previous year. The market leader, “VARTA” can claim also currently the highest market share increase for themselves.

“Booming, the market for mobile devices. There are few households in Germany without a mobile phone, MP3 player or digital camera. At the same time, the demand for matching accessories such as spare Dell Vostro 1510 battery, chargers, portable speakers, and much more,” said Peter Werner, Senior Batteries and Marketing Director International Key Account Coordinator at VARTA. “Benefits from this development, our industry-especially now to the start of the Christmas business.”

Remains dominated continue to be the alkaline cells. They dominate with almost 75 percent the segment. Although private label products in this area are still well represented, the brand owners to regain share. “Customers bring back more on brand quality, as we offer it at VARTA. Who wants to be mobile and flexible, be able to rely on its energy source and reliability of this offer only branded products,” said Peter Werner.

In the case of rechargeable cells, the Ni-MH Dell Studio 1537 battery from the previous year to win strong. Here, the pre-charged cell in this segment’s success story continues. It already accounts for a quarter of the Ni-MH market. “VARTA while over 60 percent market share in the Ready2Use technology. This shows that we received exactly the ready-made Dell Latitude E5500 battery to the wishes of customers,” said Peter Werner. “I think this segment is still a lot of potential and will gain significantly in the coming years.”

For some time now on the rise, large storage packs. Meanwhile, 8-pack with just under 50 percent market share to smaller packaging units have clearly pushed into the background. This trend goes back to the current living habits of customers: People want to be active and flexible and give present to their electronic companions. Therefore, may at home or on the energy supply is not missing.

“As the consumer electronics market despite the crisis continues to grow and thus also an increasing demand for reliable energy sources, we look forward to the upcoming Christmas season and next year are also positive to,” said Peter Werner.